BABE IS 12% ABV. YOU'RE WELCOME.
In 2015, following the infamous South Hampton rosé shortage,
Josh Ostrovsky and Tanner and David Oliver Cohen, founders of “White Girl Problems,” launched Swish Beverages with their first product, White Girl Rosé: a bright and refreshing rosé targeted to a new culture of wine drinkers who just want to have fun. In 2016, the team launched BABE. In 2019, supermodel Emily Ratajkowski became BABE’s official Chief of Taste.